I served as the Art Director for a fun campaign that aimed to revitalize the brand identity of CareFirst Blue Cross Blue Shield. Partnering closely with the Copywriter and Creative Director, we crafted a compelling television campaign that not only breathed new life into the brand but also garnered multiple industry awards.

I was able to co-direct the photo and video shoots, ensuring each frame conveyed the brand's message with clarity and impact. After wrapping up the shoot, I translated the campaign's aesthetic into engaging social media content, crafting a cohesive online presence as well as apparel.

Wow Moment: We’ve won two Silver Addys for a Cross Platform TV Campaign, and Film, Video, & Sound TV Campaign!

Role: Art Director